Sublime
An inspiration engine for ideas
What we’re trying to do is create a model where half or more than half of Tumblr’s revenue is from subscribers. I think that gives us the ability to not be unduly influenced by advertisers. There’s not as much of an incentive to tune the algorithms in ways that create the engagements, enrangements, and loops that will influence and emotionally char
... See moreMatt Mullenweg • How to buy a social network, with Tumblr CEO Matt Mullenweg

Keir Whitaker
@keirwhitaker
Emily Achler
@emilyachler
The perils of designing for scale
“We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question here is: How can we design these information environments so they serve our social needs in the long ... See more
“We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question here is: How can we design these information environments so they serve our social needs in the long ... See more
Caio Braga • The aesthetics of our new fictions
Danyel Smith
@danamo
The challenge, or opportunity, for companies like Substack is to figure out how to help creators reach new audiences and grow without having to compromise on ownership. The aggregators of the early internet unlocked great power for creators through building central gathering places. We are doing the same with the Substack app and features—like Reco... See more