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Brands grow by having (many) more buyers who buy the brand (a little) more (as outlined in How Brands Grow, Sharp 2010).
Jenni Romaniuk • Better Brand Health eBook
A brand is trust. A brand is an expectation that the customer will be happy with his or her purchase. A brand is something built by creating a group of products that all serve the same person.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
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Ashwin Ramasamy • Why Brandless Failed When Aldi Succeeded
Benedict Evans • The Facebook of ecommerce — Benedict Evans
A few months later, Feirstein and Moran made a significant discovery: almost all of their customers did business with them only once. They had a transactional business yet they were trying to make it so much more than that. So they stopped trying to make their service “better than similar offers,” and instead settled with good. Given that most peop
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Customers don’t really care about new brands, they care about new categories. They don’t care about Domino’s; they care about whether or not their pizza will arrive in thirty minutes. They don’t care about Callaway; they care about whether or not an oversize driver will cut strokes off their golf scores. They don’t care about Prince; they care abou
... See moreAl Ries, Laura Ries • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
What’s a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple and as difficult as that.