Sublime

A personality sketch of the marginal user

Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more

Our dopamine economy, or what historian David Courtwright has called “limbic capitalism,” is driving this change, aided by transformational technology that has increased not just access but also drug numbers, variety, and potency.

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more

On top of all this, Ross Levinsohn, a former Arena executive, recently filed a suit detailing Bhargava’s thirst for taking over the company. The suit broadly claims that Bhargava used a minority holding in Arena to take over the company and, by extension, SI as part of a plot to consolidate his media holdings and secure free advertising for his bus... See more

The New York Times will triumph financially, dramatically so, and utterly fail as an intellectual institution, at least by its former standards. The editorial branding will be august pronouncements about ‘the paper of record’, but the business model is pure Netflix: All The News Fit To Binge.