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Today, the concept of synergy permeates everything from boardrooms to artspeak to hipster dinner party chatter — but it was Fuller who coined it as cultural currency in pioneering the study of synergetics, which concerns itself with the “behavior of whole systems unpredicted by the behavior of their parts taken separately.”
The Marginalian • Buckminster Fuller’s Manifesto for the Genius of Generalists

Buckminster Fuller’s World Game and Its Legacy (Routledge Focus on Art History and Visual Studies)
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" You never change things by fighting the existing reality. T o change something, build a new model that makes the existing model obsolete."
Buckminster Fuller
Buckminster Fuller
Throughlines
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ~ Buckminster Fuller

Fuller points to the usefulness of useless knowledge as a critical element in this collective abundance and the salvation of our species: Specialization’s preoccupation with parts deliberately forfeits the opportunity to apprehend and comprehend what is provided exclusively by synergy.
The Marginalian • Buckminster Fuller’s Manifesto for the Genius of Generalists
Fuller cautions: Specialization tends to shut off the wide-band tuning searches and thus to preclude further discovery.
The Marginalian • Buckminster Fuller’s Manifesto for the Genius of Generalists

Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h