Sublime

We are in a period which I think is dominated by two great cultural signifiers. An analog system that belonged to our parents, which has been shot full of holes. It is the symbol of the ruined castle. "Gothic High-Tech." The ruins of the unsustainable. And the other symbol is the favela slum, "Favela Chic," the informalized, illegalized, heavily ne... See more

By offering a seamlessly integrated email, payment integration (Stripe is a big part of all these revolutions), and no-design-needed opinionated web presentation, Substack managed to basically resurrect a zombie category of text media that hadn’t really existed in this kind of pure form since the 90s.

What we are facing over a decade is a decade of emergency rescue, of resiliency, of attempts at sustainability, rather than some kind of clear march toward advanced heights of civilization. We are into an era of decay and repurposing of broken structures, of new social inventions within networks, a world of 'Gothic High-Tech' and 'Favela Chic' (as ... See more

As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.