Sublime
An inspiration engine for ideas
careful distinction between prospect and customer value.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
The leaders of Great Groups love talent and know where to find it.
Patricia Ward Biederman • Organizing Genius: The Secrets of Creative Collaboration
in its recruiting, it looks for “SWANs”: people who are Smart, Work hard, are Ambitious, and Nice.
David H. Maister • Managing The Professional Service Firm
What are your goals? Who is the decision maker?
G. Richard Shell • Bargaining for Advantage: Negotiation Strategies for Reasonable People
When considering as a role a BD/partnerships leader, consider whether the function is likely to be key to the stabilized business model (could there be a Chief Business Officer, at some point)
Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)
These three speaking business fundamentals—stageside leads, compounding gigs, and the referral tree—are the keys to your success.
Michael Port • The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
Mitigate the downside, capture the upside.