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The mall doesn’t care what you think, but it is very much interested in what you love. Victoria’s secret is that she’s actually after your heart.
James K. A. Smith • You Are What You Love: The Spiritual Power of Habit
Brands are used as personality statements. (Some marketing people call these statements “badges.”) Your choice of a badge is often determined by the statement you want to make to friends, neighbors, coworkers, or relatives.
Al Ries, Laura Ries • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Because I was only allowed to buy one new sweatshirt, as an example, it had to be the best. Not the best brand or the most expensive or the highest quality. It had to be the best for me.
Cait Flanders • The Year of Less: How I Stopped Shopping, Gave Away My Belongings, and Discovered Life is Worth More Than Anything You Can Buy in a Store
Acabada ProActiveWear
acabadaactive.com
Best Buy, too, “has become synonymous with in-store and online personalisation, making the electronics giant one of the best to do it”.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Inclusive Brands
Sam Blumenthal and • 3 cards
Branded Resale | Treet
treet.co
Fun & Sexy Lingerie In All Sizes And Styles | Adore Me
adoreme.com