Sublime

I didn’t find my voice represented anywhere. My interests, my art, my style. Everyone was using this new buttery American Apparel T-shirt as their base, but I grew up on the rough and starchy AAA swap meet tees.

I know I could have ten times the Instagram followers (and sales) if I formulaically posted what streetwear kids want to see: expensive jewelry, hot girls, and Drake memes. But that’s not me, and I don’t want to sound like everyone else. Why would I want my voice lost in the crowd? I’d rather stand onstage with the microphone.

After all, it’s been said that “brevity is the soul of wit.” I also believe that the less alphabet letters are incorporated into the icon, the more conspicuous it can be. I hate when brands use an initial or the entire word(s) in their logo. It’s a cheat, the easy way out. Plus, a brand might be confused for another sharing the same letters. What a... See more