Sublime

We had customers back then, but not much of a following. We printed T-shirts, but didn’t exactly have a clothing line. We did, however, have each other. And we had a mission: to design a brand themed around California culture, complemented by an online magazine that painted the backdrop for our lifestyle. Ben and I wanted to put Los Angeles back on... See more

Our mantra is “People over Product” to remind us that without culture, The Hundreds is just a label.

The Hundreds, however, is powered by culture and community. We like to say, “People over Product.”

My idea of streetwear is that it was born of the streets and is meant for the people. I want to reach as many of them as possible and connect them in the process. That means selling to accessible stores on their level, making quality, time-tested product that holds value, and keeping it at a place where they can get to it.

I appreciate the money and success, but I also miss the days when The Hundreds was more like a secret-handshake club.

I’m a black T-shirt, Chucks, and Dickies guy because (a) it’s pragmatic and no-nonsense attire, and (b) it says everything about what’s mattered most to me in my life: California, skateboarding, and punk. When it comes to design, I don’t look high and I don’t look to my side. I prefer to look behind me.

I LIKE to say that we don’t make stores; we make stories. As important as The Hundreds Los Angeles is for selling clothes and marketing awareness, its primary function is to provide a shelter for our community and lifestyle.