Sublime

Some people start businesses with the goal of making a difference in the world. They are innovators, and they want to change the status quo. I’m one of those people. I wanted to change the way people thought about the products they were applying to their skin. I wanted them to believe that what they put on their skin should

my own company, Brass Check, which has carved out a niche pushing clients toward creating and marketing work to last.

And that’s the stride—the life cycle of talent and return that I’ve been angling for my whole working life. I want the “privilege of a lifetime,” as Joseph Campbell called it, “of being myself.”

Many people would view this approach as advice for building a charity or aiming a business only at your close friends — it couldn’t possibly be applied to a business that makes enough money to put clothes on the children, keep food on the table, and pay the rent. But this is precisely how I built a business that, for over a decade, has had a waitin

Who Describe your target audience or customer. Why does he want or need your product or service? How will he find you? How will you gain his trust, then loyalty? What reasons are you giving him to choose you? How does your…

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