Sublime

He was coauthor of a textbook, Principles of Zoology, his first American work, which went through sixteen editions

In 1919 Rubicam moved to N.W. Ayer, then the largest agency in the country. There he wrote campaigns which have been included in every anthology of great advertisements, including ‘The Instrument of the Immortals’ for Steinway and ‘The Priceless Ingredient’ for Squibb.

His writings and lectures on the Ice Age lent a whole new aura to the New England landscape just at the time when the New England landscape was being “discovered” by poets and painters, and White Mountain hotels had become the rage.

For his evening reading he stuffed into his briefcase a narrative by an old hunter in the Southwest who had fought Apaches.

Ruess was, in the words of Wallace Stegner, “a callow romantic, an adolescent esthete, an atavistic wanderer of the wastelands”:

oxblood

On September 12, 2013, I reported Avomeen’s results in an article titled “How Chris McCandless Died,” which was published on The New Yorker website.

Like Humboldt before him, he took the greatest pride in the influence he had on the next generation of naturalists. And indeed the subsequent careers of his students and museum assistants are as strong a testament to his genius as almost anything else.