Sublime

Was Chatting With a Well-Known Founder Yesterday About the "Founder...

There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.

As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.

Another example of the legibility margin is online publishers. Take Facebook as an example. If I told you that you had to start paying $50/year to use Facebook, would you give it up?

Many people probably would, or they never would have joined in the first place. Yet, that’s how much Facebook earns from your account.

They make around $48.76 per year p... See more