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Two means have been discovered to produce depression in laboratory animals: uncontrollable punishment and isolation.

future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.

In posing and seeking answers to these questions, scientists are often driven by distinct goals. Some scientists are most compelled by utilitarian values.

psychologist Daniel Kahneman, studied human decision making from the “heuristics and biases” model

It’s important to understand that it is the environment that makes the organism. When we look at the behavior of others, it’s easy to imagine we would never do the same if we find them abhorrent. For instance, a corrupt politician stealing aid money or a neighbor turning on a neighbor during a genocide. But it’s possible that if we were in the same

The behavioral project brief: a clearly defined outcome, a clearly defined target population (actor), and an initial idea for the action the actor will take.

“self-interested behavior is learned behavior, and people learn it by studying economics and business.”

Simple: logic fails. If you were to summarize the last 100 years of behavioral psychology in two words, that would be the takeaway.

If differential enforcement emboldens the overlooked group more than it deters the scrutinized group, it may only make the problem worse.