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If behavior is your outcome and science is your process, you are a behavioral scientist.
Matt Wallaert • Start at the End: How to Build Products That Create Change
if science is their method and behavior their outcome, they too are behavioral scientists.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Behavioral Scientist’s Ethics Checklist by Jon Jachimowicz
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
The appeal of libertarian paternalism has been recognized in many countries, including the UK and South Korea, and by politicians of many stripes, including Tories and the Democratic administration of President Obama. Indeed, Britain’s government has created a new small unit whose mission is to apply the principles of behavioral science to help the
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