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If behavior is your outcome and science is your process, you are a behavioral scientist.
Matt Wallaert • Start at the End: How to Build Products That Create Change
if science is their method and behavior their outcome, they too are behavioral scientists.
Matt Wallaert • Start at the End: How to Build Products That Create Change
As behavioral scientists, we have to lean into that multiplicity.
Matt Wallaert • Start at the End: How to Build Products That Create Change

good behavioral science, like all good science, is based on the assumption that your interventions won’t work.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Behavioral Scientist’s Ethics Checklist by Jon Jachimowicz
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
Knowledge does not change behavior,” he said. “We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.
Dan Heath • Switch: How to Change Things When Change Is Hard
The first has to do with preparing organizations to use behavioral science most effectively.