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Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
BJ Fogg created a framework for motivation that has three core motivators, each with two sides.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
André Chaperon
andrechaperon.com
BJ Fogg describes 15 ways behavior can change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. Types of behaviors: Dot—It happens just once (e.g. they buy your e-book) Span—It happens over a period of time, like for seven days (e.g. they take part of your 7-day course) Path—It happens over and over, fr
... See morePeep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
The Fogg Behavior Model is represented in the formula B = MAT,
Nir Eyal • Hooked: How to Build Habit-Forming Products
