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this subject goes deeper than what I’m able to cover here. Duhigg’s core idea is the role of the three-step “habit loop.” The first step is a cue—some “trigger that tells your brain to go into automatic mode and which habit to use,” according to Duhigg. Step two is the routine, “which can be physical or mental or emotional.” Finally, there is a rew... See more

Ray Dalio • Principles: Life and Work

The process of building a habit can be divided into four simple steps: cue, craving, response, and reward.*

James Clear • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Building for Triggers

Nir Eyal • Hooked: How to Build Habit-Forming Products

- Another popular tactic in the book is something I call “habit stacking.” It's strategy I first learned from Stanford professor B.J. Fogg. He refers to it as “anchoring” because you anchor—or stack—your new habit onto a current habit.

James Clear • 30 One-Sentence Stories From People Who Have Built Better Habits

What does someone do right before the outcome occurs? What’s unique about the company? What user actions are easier to facilitate because of those unique aspects of the company (specialized skills, a special relationship with the users, etc.)? What do users already do that’s similar? Why aren’t people making the outcome happen? Why would users want

Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics

100 Things Every Designer Needs to Know About People (Voices That Matter)

Weinschenk Susan

amazon.com

Cover of 100 Things Every Designer Needs to Know About People (Voices That Matter)

“Self-efficacy: Toward a Unifying Theory of Behavioral Change.”