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Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
BJ Fogg created a framework for motivation that has three core motivators, each with two sides.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
from BJ Fogg’s book, Tiny Habits, from issue 61:
... See moreChange your behavior with this 3-step plan
“In order to design successful habits and change your behaviors, you should do three things. Stop judging yourself. Take your aspirations and break them down into tiny behaviors. Embrace mistakes as discoveries and use them to move forward.”
Before making
Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be
Marshall Goldsmith, Mark Reiter
amazon.com
Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior.
Nir Eyal • Hooked: How to Build Habit-Forming Products
BJ Fogg describes 15 ways behavior can change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. Types of behaviors: Dot—It happens just once (e.g. they buy your e-book) Span—It happens over a period of time, like for seven days (e.g. they take part of your 7-day course) Path—It happens over and over, fr
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