Sublime

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more

I’m also curious about how products with human-centric recommendations will rise to this occasion. I’m seeing ambitious startups like Centroly and Beyond claiming to go head-to-head with the current revenue-driven algorithm.

‘Decoder Ring’

Willa Paskin’s deep-dive investigations into questions you never thought to ask (Is Parmesan cheese “authentic” Italian? What ever happened to slow dancing? What was the deal with hovercraft?) are more rigorous than they need to be, which is what makes them so fun. Paskin — a former television critic, and among the best writers worki... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more