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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford • 1 highlight

Cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Startup Handbook by Julian Shapiro

Thumbnail of Startup Handbook by Julian Shapiro

Messaging

April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)

Cover of Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Discovery

April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

Market Annealing: Getting to $10M ARR in Very Early Markets

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If

April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan • 2 highlights

Cover of INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)