Sublime

From David Ogilvy:

Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:

(1) “We sell – or else."

(2) “You cannot bore people into buying your product; you can only interest them in buying it.”

(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p

Ad legend Bill Bernbach letter on creativity, written in 1947:

Dear ________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance