Sublime

While it began with a simple tool for sellers to set up their own e-commerce stores, Shopify has expanded into a platform with a thriving ecosystem of plug-ins. In addition, it allows merchants to manage and process payments, and recently launched fulfillment services and e-mail marketing software. Shopify is quickly building all the same functiona... See more

In total, Amazon should have transacted $35 billion in GMV in 2007 -- roughly 1x its valuation. At the same valuation, Shopify today is transacting 74% more GMV than Amazon did in 2007. To be fair, Shopify converts far less of that GMV into gross profit dollars (1.4% vs. 9.7%), but it has shown the ability to grow its rake of GMV by offering additi... See more

- Largely founder owned via capital efficient growth