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With multivariate testing, you are not doing behavior targeting, but you are trying to come up with content, offers, products, and layouts to see what works.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Unbounce to create landing pages for paid advertising and lead generation landing pages
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
Let’s think about your visitor’s experience in more detail for a moment. She arrives on your home page and needs to orient herself to your layout in order to decide which information to zero in on. A strong, page-dominant banner with a headline and bold image is where she’s likely to start her focus. Unfortunately, the message in that banner usuall
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Top Shelf: Traffic Strategies that Will Sustain a Business 1. A Mailing List 2. A Blog, Podcast or Video Blog 3. Organic Search
Mike Taber • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Author profile (filled out and linked via Author
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
#1 source for online video information is Dave Kaminski of Web Video University (www.WebVideoUniversity.com). Dave teaches thousands of people online how to create successful online videos through his training programs.