Sublime
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This is Andrew "Boz" Bosworth's strategy memo on how FB should approach ads. Boz is a personal friend of Sriram and ex-colleague and this memo, sent in December 2012, showcases Bosworth's strategy skills.
Sriram Krishnan • Andrew Bosworth on FB ads
But in 2013, after a key meeting of Facebook's top ad tech execs with COO Sheryl Sandberg, a decision was taken that would severely limit FBX's future.
Sriram Krishnan • Andrew Bosworth on FB ads
In June 2012, Facebook launched FBX, an ad exchange that allowed advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The idea was to revolutionize online marketing and a chance to compete with google , which earns $10 billion from the Americas alone.
Sriram Krishnan • Andrew Bosworth on FB ads
Ben Barry
benbarry.com
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Mark Zuckerbergsriramk.comWe have a core feature offering that is very strong. A small feature idea comes up that serves a subset of the market, but it isn’t too hard to do and it isn’t a bad thing, so we indulge. Repeat that thought process a hundred times and you have a cluttered UI, a large team, a slow product, and no obvious path forward.
Andrew Bosworth • Focus
Senior ad buyers said they believed FBX would "quadruple" the market — which would mean that $8 billion in media spending was up for grabs. Facebook ad sales boss Carolyn Everson said she expected FBX to "unlock a significant amount of spending around the globe." But FBX was barely able to get to $1B by 2015.