Sublime
An inspiration engine for ideas
tracked—and then revised or adapted as circumstances dictate.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Key unlock: LLMs will be able to take into account vast amounts of relevant information and offer more personalized, tailored, and useful outputs.
Sarah Wang • The Next Token of Progress: 4 Unlocks on the Generative AI Horizon
ensemble methods, commodity modeling, and analysis of text data.
Bill Franks • Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Wiley and SAS Business Series)
Clear Metric for Evaluation
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
targeting would be more effective if only there were a way to predict which customers would be persuaded by the marketing collateral.
Eric Siegel • Predictive Analytics
James Currier • Status, Wealth, & Power: Network Effects Demand A New Social Contract
When a large visitor pool for a test size is available, it makes sense to get very granular on most of the changes that you are considering.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
With data covering millions of mortgages, the amount available for analysis far surpassed the training set of about 22,000 cases employed to build the example decision trees depicted in this chapter.