Sublime

Alison Roman: “It’s well-emulsified, it’s perfectly salted, it’s deeply roasted, it’s the right texture, it’s not too expensive, it’s just good. And it doesn’t claim to be anything. It’s not, like, pushing a story or narrative on you. It’s just, ‘We’re peanut butter.’”

Alison Roman: “Everyone’s disrupting, and it’s exhausting. And sure, it’s nice to have options, but I don’t wanna ask people to spend their money on something that’s not necessary.”

Alison Roman: “People are so brand-conscious now, and I think they’ve become that way about food. ‘Are those the Fishwife anchovies?’ No, it’s Cento. Or some Spanish brand you’ve never heard of, but it’s the same anchovies inside the tin. People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as