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Part II: “Open World” Marketing

André Chaperon andrechaperon.com

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Alex Jungius

@jungle

indicate in the navigation menu where the user is in relation to the rest of the website.

Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Laurel Schwulst

laurelschwulst.com

Thumbnail of Laurel Schwulst

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Alex Stevens

@exexalex

very important to always suggest what your visitors should do next on your pages—don’t just leave it up to them to decide

Rich Page • Website Optimization: An Hour a Day

Alex MacCaw

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Alex Large

@alexishelping

Patrick Johnson