Sublime
An inspiration engine for ideas
The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.
Ana Andjelic • How Micro-Communities Transform Aspiration
Patience is chic.
Another Magazine • Daniel Roseberry of Schiaparelli: “Patience Is Chic”
In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
Taylor Lorenz notes "Fast-rising young influencers such as Emma Chamberlain, Jazzy Anne, and Joanna Ceddia all reject the notion of a curated feed in favor of a messier and more unfiltered vibe.”
Lucy Mort • The Gen Z Aesthetic
The YouTuber Emma Chamberlain is one of the fastest growing Gen Z influencers. She has one of the highest engagement rates across young influencers. Now, her content is all very authentic, she’s very much herself. She mixes in that very relatable aspect with the very aspirational. And I think the best influencers are able to be both aspirational an... See more
Connie Chan • Designing for, Marketing to, and Partnering with Gen Z
Forerunner Ventures’ Kirsten Green , Into the Gloss co-founder Nick Axelrod (now at UTA Ventures), or Emily’s former assistant, Morgan Von Steen
After the Gloss: What’s Next for Emily Weiss
Gender-fluid Millennial Pink + an array of other smooth pastels