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interactive digital products are uniquely imbued with complex behavior.

Alan Cooper • About Face 3: The Essentials of Interaction Design

Alan Cooper — UX pioneer and author of About Face — argues that we should treat our interfaces like people and do what we do best: moralize about their behavior.

Kevin Simler • UX and the Civilizing Process

Ben Barry

benbarry.com

If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.

Alan Cooper • About Face 3: The Essentials of Interaction Design

All roads lead to design.

Steve McMenamin • Adrenaline Junkies and Template Zombies: Understanding Patterns of Project Behavior (Dorset House eBooks)

Eloquent Ruby (Addison-Wesley Professional Ruby Series)

Russ Olsen

amazon.com

Cover of Eloquent Ruby (Addison-Wesley Professional Ruby Series)

by Frank Robinson (in 2001),

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

We discuss four main steps to designing interactive systems in this book: researching the domain, understanding the users and their requirements, defining the framework of a

Alan Cooper • About Face 3: The Essentials of Interaction Design

According to Gestalt Theory, people perceive a thing not as a set of individual features and attributes but