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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Christopher Lochhead

Cover of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Value Proposition Design

Cover of Value Proposition Design

Rory Sutherland on Lenny’s Podcast:

Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology

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The Embedded Entrepreneur: How to Build an Audience-Driven Business

Cover of The Embedded Entrepreneur: How to Build an Audience-Driven Business

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 34 highlights

Cover of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Brand Gap, Revised Edition, The

Founder Brand: Turn Your Story Into Your Competitive Advantage

Secrets of Sand Hill Road

Cover of Secrets of Sand Hill Road