Sublime

The company has identified two priorities to boost advertising: podcasts and the two-sided marketplace.

But the more interesting development in the business of celebrity is the shift away from advertising.

distribution competition. Advertisers will be able to efficiently and effectively target their messages to just their desired

Growth/Challenger Advertisers: These brands have largely perfected how to promote within a single channel very effectively. Facebook, Instagram, email lists, and community-building are frequent staples with some high-density area out-of-home advertising sprinkled in for good measure. These advertisers are now running face-first into platform limita... See more

Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.