Sublime

If they resisted, Adam would offer them two years, and if there was anyone left after that, he would give them three—all subsidized by the multibillion-dollar war chest Masa had just given him.

Now, I understand that today Apple is doing just fine by selling expensive phones to affluent people. But just imagine what would happen at the next Apple keynote if Tim Cook announced a simple monthly Apple subscription plan that covered everything: network provider charges, automatic hardware upgrades, and add-on options for extra devices, music

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When I did the startup that was bought by Amazon, I said, "Leave us on our own. We're smart and independent enough to be able to do good work that will inject things from the side into your other organization." The thing that Jeff Bezos did that I thought was very smart was that he ran us through his organization and others through ours.

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“did business with a handshake and made bets that were first based on people and then numbers.”