Sublime
An inspiration engine for ideas
McElory's famous memo sent to dedicated brand teams at P&G.
Sriram Krishnan • P&G Marketing Memo
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
amazon.com
Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more
Sequoia Capital • Elements of Enduring Companies
Rippling’s expansive product strategy requires a unique modular org structure. Each product has a relatively autonomous GM and engineering team. Given each sub-product has massive scope, they’re like startups within a bigger startup. In fact, Rippling has over 50 former founders within the company, many of whom are running various product divisions... See more
John Luttig • Rippling and the Return of Ambition
INDRA NOOYI Former Chairman and CEO, PepsiCo
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
Procter & Gamble,
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
A better product fulfilled an unmet consumer need, delivered a better user experience, and created better total consumer value.