Sublime

A great story about marketing and advertising:

About 80 years ago ad man Claude Hopkins had a major problem.

Here it is:

It was Hopkins' job to create advertising to sell Schlitz beer.

Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.

Claude approached this projec

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From David Ogilvy:

Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:

(1) “We sell – or else."

(2) “You cannot bore people into buying your product; you can only interest them in buying it.”

(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p

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