Nathan Spainhour
@natespain
Nathan Spainhour
@natespain
I sense there is a shift happening where people are realizing that they are channeling an ambitious impulse - the desire to grow and evolve - into dumb goals. Rejecting legible ambitious might be the most ambitious thing you can do.... See more
A shift from legible ambition (my parents can easily brag about me) to illegible ambition (no one, including me know
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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