Ahmed Naguib
@naguib
General Manager at Bubblegum Factory, a digital agency based in Cairo, Egypt operating across the Middle East. CEO at Humm, a food-focused media company catering to the Arabic speaking audiences.
Ahmed Naguib
Ellen Fishbein consulting Matt Lerner on his manuscript:
“Matt, you’re a good writer, but this is not a good book.”
Ouch.
“It doesn’t have a thesis.”
A thesis?
“Every great nonfiction book,” she explained, “presents a focused thesis.” For example:
The Black Swan - Individual outlier events are rare, but collectively, they occur oft
“I used to tell this story, about my theory of fucks. The theory goes like so: you are born with so many fucks to give. However many you’ve got is all there is; they are like eggs, that way. Some of us are born with quite a lot, some with less, but none of us knows how many we have. […]
I still tell this story but I’ve changed it somewhat. Like most
Too many people think the grass is greener somewhere else but grass is green where you water it, remember that.