Jesse Burkunk

@jburkunk

Strategist in media and culture, a kind of chef, collector of adventurous music and good recipes. Plays music machines and cycles long distances for fun.

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2025: The Year of ‘Soft Clubbing’

Yusuf Ntahilaja yusufntahilaja.substack.com

Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism

Culture: An Owner's Manual culture.ghost.io

Culture

Are.na

Strategy

Guidance

What Even Is a Brand Universe?

Christopher Morency sotaclub.substack.com

Strategy

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

x.com x.com

Strategy