Jesse Burkunk

@jburkunk

Strategist in media and culture, a kind of chef, collector of adventurous music and good recipes. Plays music machines and cycles long distances for fun.

instagram.com

All cardsCollections

Strategy

Writing

Guidance

Are.na

Strategy

Guidance

What Even Is a Brand Universe?

Christopher Morency sotaclub.substack.com

Strategy

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”