Hanna Bergström
@hannamaria
Hanna Bergström
remember, "interesting" "inspiring" and "informative" are all at odds with "optimized"
RAT_TRAPS v 161
People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
- Counter-intuitive —
What to Write About
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
That’s right, and sometimes hard
“I don’t think we talk enough about the in betweens. The part when you know you want to change something but don’t yet know how, don’t yet feel strong enough, don’t yet know what your first step is. So to the people in the in betweens, don’t be disheartened, don’t give up. You’ve done the hard part. Now just take it one small step at a time.
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This thought came at the exact right time