values
“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”
Notes on scale + quality
The faster you’re moving the more you’re in fear. The more you’re in fear, the more you’re thinking about yourself. The more you’re thinking about yourself, the less compassion and kindness you have for others.
from this Reel.
Sari Azout • Make Something to Learn More About What's Inside You
creation over consumption
Inconsistency sends mixed signals. Confusing. Lack of responsibility. Here..there.. hot.. cold.. Like water, you don’t want your shower water to fluctuate.

Cashing in for short-term pleasure leads to long-term agony.
— Ray Dalio
By recognizing the higher-level consequences nature optimizes for, I've come to see that people who overweigh the first-order consequences of their decisions and ignore the effects of second- and subsequent-order consequences rarely reach their goals. This is because first-order consequences often have opposite desirabilities from second-order cons
... See moresecondary effect — longevity thinking
