P.S

The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s g... See more

I’m always thinking about that Raúl Zurita quote that people put on Tumblr: Toda declaración de amor es urgente porque vamos a morir [every declaration of love is urgent because we’re going to die]. In real life, obviously, you cannot declare love to just anyone. You have to go with the flow, wait on other people’s time, accept their ambivalence, t... See more

Falling in love seems to happen mostly either by a process of osmosis or simple familiarity (and a lot of waiting) or by setting intentions of seriousness and weeding out partners who don’t share them. Sometimes, it happens randomly. Sparks fly. You’re reminded why there’s so much poetry, so much music, so many stories, so many cautionary tales abo... See more

Looking for love sounds more like chasing the high of an extreme sport, trust falling with someone you don’t really know like that. It demands exacting reciprocity, extreme vulnerability. It brings out people’s basest and most primal instincts and a frightening desire to merge into someone else. When the girlies on TikTok talk about dating, they ra... See more

I told someone recently I was looking for love who responded “in this economy?" I feel pathetic admitting this, someone else texted me, but I want a boyfriend. When I scroll through TikTok, skinny women wearing sweatbands dole out romantic advice: if he wanted to he would, no sex until the third date, how to get him to commit, red flags, green flag... See more

Prioritizing pure feeling, so the idea goes, leads to people choosing bad, unsuitable partners, to acts of desperation and violence, to shirking your duties. That love can also be an incredibly redemptive force meshes uneasily with our sense of individualism, with our Protestant ethics. Controlling it requires an entire normative framework.

these days, the art of hanging out seems to be waning in cities.

We are deeply into sex, but at the same time, deeply at odds with it, often misunderstanding our own urges, needs, and desires. We judge our sexual longings, we curtail our desires, and we cut ourselves off from all that it affords us. We convince ourselves that we just don’t need it or want it. This is a problem that speaks to an unhappiness at ou

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