media
The creator economy is in its early days, really. The mass adoption of television occurred in the 1950s, and the creator economy started in earnest around 2010, so we’re just about 15 years into it. It’s concerning that these media executives think they are superior to it and have a better way of operating, when they obviously do not. They should b... See more
Amy Odell • Media Industry to Repeat History
Yes, and podcasters do a great job of holding people. If you can get 80 or 90% of those people all the way through an episode, I can't think of another place on the planet where you can get that kind of time and attention. Imagine you're a marketer and thinking about what it would be like if you had to knock on someone's door and say, “Hey, is it o... See more
Amplifi/Thought Letter: Steve Pratt: How to Earn & Keep Attention
the only way to maintain a competitive advantage in the media and entertainment business is to continue knowing more about your audience than the competition does.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
If you’ve never heard of MrBeast , he has somehow become one of the most famous people in the world without really affecting any part of it outside of YouTube
Today in Tabs • When You Start By Wrapping Your Arms Around These Powerful Tabs, Literally Everything Is Possible
If magazines were containers for taste, the creators of the creator economy are vessels.