if you build it, they will come (ideas version)

Writing needn’t be a formal enterprise to have this effect. You don’t have to write well . You don’t even have to “write,” exactly — you can just talk onto the page.

I suggest writing emails to your friends. Writing with an audience in mind makes the writing better, and writing to a friend means you won’t get hung up on how you sound. You’ll become ... See more

When I have a piece of writing in mind, what I have, in fact, is a mental bucket: an attractor for and generator of thought. It’s like a thematic gravity well, a magnet for what would otherwise be a mess of iron filings. I’ll read books differently and listen differently in conversations. In particular I’ll remember everything better; everything wi... See more

What we are trying to do influences what becomes salient to us. If you are looking for a friend in a crowd, faces become salient to you, faces that would have otherwise passed you by. If you are making videos, you will notice patterns in the videos you watch. If you’re not, you can watch a thousand videos and have them pass through your head cleanl

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