How to think

The following constraints have given me more freedom with my time, money, and energy:
Budgeting every dollar. All impulse purchasing has screeched to a halt. I can’t recommend it enough.
Eating like a dog. Eat pretty much the same things everyday, cheap, quick, real, whole, and healthy but still delicious (think eggs on toast, soup...)
Dressing for my

Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreLia Purpura • The Ecology of Attention


A principle isn’t a principle until it costs you something.
- Bill Bernbach