The "nicheification" of culture isn't new
Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers
@andjelicaaa breaks down the why into 4 demand models:
1. Bandwagon Model
2. Snob Model
3. Veblen Model
4. Corteiz Model
Let's dig in...
Off the rack clothes are not designed to fit you.
And I mean you, as in you specifically.
They are made to roughly fit 1000s of people who kinda-sorta share several similar body traits because it’s inexpensive, off the rack fashion, not bespoke custom and that’s how it works.