Design aware

My theory why quality is so rare is that it is rare to have people care for their work or allowed to care for their work. The culture shifted from people doing their craft to fastest way to check the checkbox https://t.co/v1BWuArhKE... See more

Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction.

As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional.

branding is essentially good taste as a service