Creativity
MSCHF explicitly programs the idea of scaling into their work—not as the business’s goal, but as a key component of the products they make.
Evan Armstrong • The Art of Scaling Taste
like ‘engineered to spread’ not ‘going viral as an afterthought’
Infopunk Issue #5 – Brain Bonds: Bridging Curiosity, Creativity, Investing, and Character Patterns
Juan Orbeaopen.substack.com
It also helps to travel in topic space. You'll have more new ideas if you explore lots of different topics, partly because it gives the angle grinder more surface area to work on, and partly because analogies are an especially fruitful source of new ideas.
How to Do Great Work
creativity is the world’s greatest recycling program