Zero to One

EVER-SMARTER COMPUTERS: FRIEND OR FOE?

THE WORLD ACCORDING TO CONVENTION

A QUICK HISTORY OF THE ’90S

Creating value is not enough—you also need to capture some of the value you create.

founders only sell when they have no more concrete visions for the company, in which case the acquirer probably overpaid; definite founders with robust plans don’t sell, which means the offer wasn’t high enough.

A great company is a conspiracy to change the world;

From the outside, everyone in your company should be different in the same way.

Second is risk aversion. People are scared of secrets because they are scared of being wrong.

If every one of India’s hundreds of millions of households were to live the way Americans already do—using only today’s tools—the result would be environmentally catastrophic. Spreading old ways to create wealth around the world will result in devastation, not riches. In a world of scarce resources, globalization without new technology is unsustain