Your Startup's Problems Are Within Your Control

Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more

But here’s the key for an early-stage startup: "As we’re building our plans, we only focus on those first three months, that first chapter. So we break that down into monthly high-level goals, and that's what I hold the team accountable for,” he says. In other words, don’t try to get detailed for longer than a few weeks out. "At a startup, it’s alm... See more

you should keep a spreadsheet of ideas that can move your primary KPI and not to be too repetitive, but these tasks are almost always a variant of two things, right? One, talking to users and two, building product. Talking to users helps you with three things: it converts them into customers and revenue or helps you convert them into customers and ... See more

We tell entrepreneurs to find a need, test, and trial until they find a solution to that need, move fast, and break things. Yes, betas work; our method is a process of induction, right out of the playbook of the scientific method. Yet we need to insert a framework of intentionality into that process so that at the end of our experiments, we have a

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