Your Move: The Underdog’s Guide to Building Your Business

we’re standing at the greatest opportunity in our lifetimes. For the first time, we don’t have to wait for some gatekeeper in Manhattan or at some fancy company to choose us and give us a shot.

Typical wantrepreneur fears revolve around me, myself, and I. “What type of business should I start?” “Will people buy from me?” “What will my friends think if I fail?”

In this section, I want you to focus on internalizing the idea of focusing on the right things. Anyone can be “efficient” — meaning they can do a given task pretty well. But very few can be “effective,” meaning they select the right things to work on in the first place. Focusing on the right things is a true superpower. Let’s dive in.

As much as possible, I want to put my money behind a sure thing. Interestingly enough, a lot of lip service is paid to the risk of starting a business. But no one talks about the invisible risk of doing nothing.

someone will give you a magical idea that will give you millions, you should just put it down. Or if you’re looking for someone to coddle you for how busy you are, how you don’t have any time, and how tough it is… I have to say, that’s not me.

“Ramit, nobody cares what you did. They only care what you’re doing.”

promise me one thing: For the next few days, or week, or however long it takes to read this book, I want you to turn off that part of your brain. Just put it on pause — not forever, just while you’re reading. I want you to go into this with a beginner’s mind — thinking that anything is possible. If you can do that, when you come out the other side,

This is table stakes.

the bigger your business gets, the more impactful a single insight can be.