“Ramit, nobody cares what you did. They only care what you’re doing.”

And the invisible risk of not starting a business is that the people who wait to find “the perfect idea” get passed up by people who’ve started profitable businesses. The longer you wait, the more demoralizing it is to see other

The Magical, Million-Dollar Words It starts with these 4 simple words: “Tell me about that.”

Marshall Goldsmith, one of the world’s top executive coaches, put it to me this way: “Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better.”

Do you remember the first time you heard of Mark Zuckerberg? It was years after he started Facebook.

As much as possible, I want to put my money behind a sure thing. Interestingly enough, a lot of lip service is paid to the risk of starting a business. But no one talks about the invisible risk of doing nothing.

Back to what a business can mean for you. More — more success, more time, more money — doesn’t have to mean pure extravagance.

Focus on what you can control, ignore what you cannot.

Typical wantrepreneur fears revolve around me, myself, and I. “What type of business should I start?” “Will people buy from me?” “What will my friends think if I fail?”