High-converting sites become publishers of how-to videos, webinars, and blogs.

Because the conversion rate is a fraction, there are two ways you can increase it: 1. Get more visitors to take action, or 2. Reduce the number of visitors to the site.

Visit the Google Analytics Application Gallery (Google.com/analytics/apps)

SMS messages in general must be time-sensitive and relevant. For example, SMS is a place for online services to deliver notifications

Remember that a consultative site is selling informational products. Render your PDF reports and eBooks to show what they would look like if they were printed and bound. Provide pictures of DVDs complete with labels to highlight your online video. There are a number of online services, desktop software, and Photoshop plugins designed to render real

The litmus test is simple: Anything that supports the decision-making process belongs on the landing page, and anything that does not is likely to reduce your conversion rate.

most of your buyers have very different concerns in mind as they go through the checkout process: “Am I paying a fair price?” “Can I trust this vendor with my credit card number?” “What if I’m not happy with the purchase when I receive it?” “Will shipping charges wipe away my savings?” “Should I think about this some more before I take action?” The

Small increases in your conversion rate result in big savings on marketing because the cost of acquiring each customer goes down.

mobile phone owners still see text messages as a personal, advertising-free channel, your content must conform closely to what you promised