Your biggest competitive advantage is _______
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Your biggest competitive advantage is _______
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog
One of the biggest and most impactful moves you can make in business is to develop a ‘difference statement’. A simple, punchy paragraph that gives an anchor point for your brand and will influence later decisions.
Liam Veitch • Stop Thinking Like a Freelancer
Good positioning makes you noninterchangeable.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Your competitive advantage is formed by the interplay of three different, ever-changing forces: your assets, your aspirations/values, and the market realities, i.e., the supply and demand for what you offer the marketplace relative to the competition.